Viore
On curation
We chose them because they chose linen. They picked the fibre before they picked the market.
Viore works with linen not because it is fashionable, but because flax — the plant linen comes from — can grow with only rainwater. In contrast to cotton, where a single T-shirt can require 2,700 litres of water, flax makes water stewardship a starting point rather than an afterthought.
Their flax is grown in Belgium, where the cool maritime climate yields long, fine fibres. The fabric is woven instead of printed, coloured with plant-based dyes instead of synthetics, and every piece is finished by hand.
We did not choose Viore for a marketing-friendly idea of “sustainability.” We chose them because they began with the plant itself, asking: which material does the least harm? Everything else in their process is built around that answer.
That is what we look for in every brand we gather: not a sustainability page, but a foundational decision made before the first sketch is drawn.